The Routledge Handbook of Sports Marketing

Routledge International Handbooks

The Routledge Handbook of Sports Marketing is a comprehensive and authoritative guide to the field of sports marketing. It covers all aspects of sports marketing, from the history of the field to the latest trends and best practices. The handbook is written by a team of leading experts in the field, and it provides a wealth of insights and practical advice for anyone working in sports marketing.

Routledge Handbook of Sports Marketing (Routledge International Handbooks)

by Andrew Tobias

4 out of 5

Language	:	English
File size	:	4844 KB
Text-to-Speech	:	Enabled
Screen Reader	:	Supported
Enhanced typesetting	:	Enabled
Word Wise	:	Enabled
Print length	:	423 pages

FREE

Key Features

• Comprehensive coverage of all aspects of sports marketing
• Written by a team of leading experts in the field
• Provides a wealth of insights and practical advice
• Up-to-date coverage of the latest trends and best practices
• Essential reading for anyone working in sports marketing

Table of Contents

2. The History of Sports Marketing
3. The Sports Marketing Landscape
4. Sports Marketing Strategies
5. Sports Marketing Campaigns
6. Sports Marketing Research
7. Sports Marketing Trends
8. The Future of Sports Marketing

The Routledge Handbook of Sports Marketing is an essential resource for anyone working in the field of sports marketing. It provides a wealth of insights and practical advice on all aspects of sports marketing, from the history of the field to the latest trends and best practices. The handbook is written by a team of leading experts in the field, and it is the definitive guide to sports marketing.

References

1. American Marketing Association (2020). Sports Marketing. Retrieved from https://www.ama.org/topics/sports-marketing/
2. International Marketing Federation (2019). Sports Marketing. Retrieved from https://www.imf.org/topics/sports-marketing/
3. Sport Business Journal (2020). Sports Marketing. Retrieved from https://www.sportsbusinessjournal.com/topics/sports-marketing/

Routledge Handbook of Sports Marketing (Routledge International Handbooks)

by Andrew Tobias

4 out of 5

Language	:	English
File size	:	4844 KB
Text-to-Speech	:	Enabled
Screen Reader	:	Supported
Enhanced typesetting	:	Enabled
Word Wise	:	Enabled
Print length	:	423 pages

FREE